Prancing Horse
A black prancing horse against a yellow background - Stuttgart's
heraldic symbol. A perfect interpretation of horsepower, which becomes the
central motif of the Porsche logo. First used in 1952 on the steering wheel hub,
it has graced the front hood of every production Porsche since 1954, as well as
the wheel hubs or rims since 1959.
Both dealers and customers want to see a logo
that acknowledges the cars Zuffenhausen origin. And the company wants a logo
that expresses quality and dynamics. The logo, designed by talented Porsche
engineer Franz Xaver Reimspieß, first appears on the steering wheel hub in late
1952.
Ferrari also uses a horse in its logo, a design derived from a downed
German plane in World War I. The City of Stuttgart opposes this use. The horse
in the Porsche logo is a protected trademark.